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Across all functional health beverage product lines energy drinks are the fastest-growing sector a trend that shows no sign of slowing in the immediate future. The nutraceutical-wellness drink sector is the least developed but possibly the most exciting category with drinks containing ingredients such as probiotics prebiotics soy proteins and phytosterols. Over-the-top premium pricing policies have also restricted sales in some circumstances although a recent US survey showed 40 per cent of consumers were willing to pay a premium for products containing added nutritional benefits. The same study ranked these benefits and found energy enhancement illness prevention heart health anticancer effects relaxation mood enhancement and sexual enhancement were the most desirable.
Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks beer water flavored water wine soda and spirits. Yes Coca Cola (FEMSA) is in Mexico as is Pepsi Cola Nestle and other very large companies the largest that is. But that s it. Nobody of the other US or European beverage players are there. We re talking a growing emerging economy of $1.3 Trillion US dollars. We re talking the gate to the rest of Latin America the third largest economy in the world! The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products many beverage distributors selling to supermarkets and convenience stores and more than 500 000 stores willing and able to buy new products throughout Mexico.
The door on your beverage-storage-cooler must open correctly given the place you intend to install it. Look for a beverage storage cooler that has reversible door hinges so you can make it open the way you want it to. Additionally while all of these products can be utilized in a freestanding application under counter appliances must be front-vented zero clearance coolers; otherwise your rear-vented wine and can cooler will over heat and eventually give up the "ghost". I have since replaced "Harvest Gold" with a new French door design dual-zone locking front-vented combination wine and can beverage cooler with a smoke glass door trimmed in stainless steel with recessed handles. Boy that was a mouth full! As I always say buy the beverages you like store them properly in a combination wine/can cooler serve them at the proper temperature and enjoy them immensely. Profile of the week: The Beverage Director/Beverage Manager Does your hotel high volume restaurant nightclub or country club have a beverage director or beverage manager? If the answer is yes do they know what their job description is? The beverage director/manager is put in place to oversee the entire beverage operation. As a member of the management team they are in charge of hiring all beverage related personnel negotiating and purchasing all of the beverages and beverage equipment needed by the business creating and maintaining the standards in regards to the beverage operation.