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Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks beer water flavored water wine soda and spirits. Yes Coca Cola (FEMSA) is in Mexico as is Pepsi Cola Nestle and other very large companies the largest that is. But that s it. Nobody of the other US or European beverage players are there. We re talking a growing emerging economy of $1.3 Trillion US dollars. We re talking the gate to the rest of Latin America the third largest economy in the world! The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products many beverage distributors selling to supermarkets and convenience stores and more than 500 000 stores willing and able to buy new products throughout Mexico.
Japan was a pioneer in functional beverages and foods consuming nearly twice as many functional beverages as any other nationality. The Japanese have always made the direct connection between what you eat and drink and what you are and they ve long viewed their diets as being a primary source of health and medication. Energy drinks have been established in Japan for decades and are also known as tonic drinks. Initially targeted at young consumers (and routinely used by this demographic as alcohol drink mixes) these drinks are now being aimed at people of all ages who need a healthy energy boost. People now understand that almost everything we take in has some kind of effect-this is a new kind of knowledge. Consumers are more empowered because of this knowledge and companies are responding to this new found personal edification. Other market sectors are continuing to expand. Enriched juices and juice-based drinks fortified with vitamins and minerals are gaining in popularity as are herbal-infused beverages.
Some believe the tea can help with coughs. Studies have been done claiming that drinking the tea helps lower blood pressure and cholesterol. In Guatemala it is considered a hangover remedy and also good for the kidneys. As the calyxes brew a tea high in Vitamin C it is good to drink to fight off colds and strengthen the immune system. There is no exact recipe for this beverage. Much as one might prefer strong or weak tea or coffee the amounts used to make this beverage are only guidelines. In Guatemala Rosa de Jamaica is served quite strong and sweet. My recipe reflects the Guatemalan style. Place 1/2 to 1/3 cup of the dried calyxes into 2 cups of boiling hot water and allow them to steep for 20 to 30 minutes. Strain the liquid add in another 2 to 4 cups of water and sweeten to taste. Serve over ice.