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Social norms and values had to be considered as societies became more sophisticated and there were increasing implications for those who indulged in alcohol abuse. Temperance & Whisky Rebellion The Temperance Movement was aimed at reshaping the way society consumed alcohol and the notion was put forward to use alcohol in moderation. Later an attempt by the congress to put a tax on distilled drinks was foiled by the people through the Whisky Rebellion in 1794. At this point the brewing industry was prospering and going through its golden period retail businesses were in cut throat competition which resulted in openings for beverage jobs. Prohibition In the 19th century laws were introduced to limit the consumption of alcohol and attempts were made to reduce drinking.
Let s take a look at the illustrious history of beverages from the very start. Early History Archaeologists have discovered that alcoholic drinks were the pioneers of the beverages industry. In ancient times all civilizations from Celts to Greeks used alcoholic beverages and kept some record of having consumed them. Historians continue to debate the exact time when alcohol was first used but they agree upon the fact that it has been present throughout history. Middle Ages By the middle ages alcoholic beverages were being consumed by households in large quantities. Monks were the first people who came across wine and beer as they searched for a nutritious drink to serve with their meals these monks would also sell alcoholic beverages to the people.
Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks beer water flavored water wine soda and spirits. Yes Coca Cola (FEMSA) is in Mexico as is Pepsi Cola Nestle and other very large companies the largest that is. But that s it. Nobody of the other US or European beverage players are there. We re talking a growing emerging economy of $1.3 Trillion US dollars. We re talking the gate to the rest of Latin America the third largest economy in the world! The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products many beverage distributors selling to supermarkets and convenience stores and more than 500 000 stores willing and able to buy new products throughout Mexico.