Vegetable Smoothie Vegan Nut Free Green Protein Power Breakfast Smoothie
Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks beer water flavored water wine soda and spirits. Yes Coca Cola (FEMSA) is in Mexico as is Pepsi Cola Nestle and other very large companies the largest that is. But that s it. Nobody of the other US or European beverage players are there. We re talking a growing emerging economy of $1.3 Trillion US dollars. We re talking the gate to the rest of Latin America the third largest economy in the world! The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products many beverage distributors selling to supermarkets and convenience stores and more than 500 000 stores willing and able to buy new products throughout Mexico.
Americans want to be healthier and also discover the fountain of youth and longevity. The food industry is rushing to fulfill this new desire. The new buzzword is "functional health beverages and foods." Functional beverages (also known as "neutraceuticals") are beverages fortified with dietary supplements and herbal medicines. And they are becoming a multi-billion dollar industry. Experts predict Americans will buy more bottled water than coffee or beer. Artificial flavors are losing ground to drinks with "all natural" claims. Antioxidant tea products are now the rage. And at least one brand of coffee is adding herbs and minerals to its beans. Energy drinks are the fastest growing supermarket category -- with sports drinks right behind.
Japan was a pioneer in functional beverages and foods consuming nearly twice as many functional beverages as any other nationality. The Japanese have always made the direct connection between what you eat and drink and what you are and they ve long viewed their diets as being a primary source of health and medication. Energy drinks have been established in Japan for decades and are also known as tonic drinks. Initially targeted at young consumers (and routinely used by this demographic as alcohol drink mixes) these drinks are now being aimed at people of all ages who need a healthy energy boost. People now understand that almost everything we take in has some kind of effect-this is a new kind of knowledge. Consumers are more empowered because of this knowledge and companies are responding to this new found personal edification. Other market sectors are continuing to expand. Enriched juices and juice-based drinks fortified with vitamins and minerals are gaining in popularity as are herbal-infused beverages.