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Some believe the tea can help with coughs. Studies have been done claiming that drinking the tea helps lower blood pressure and cholesterol. In Guatemala it is considered a hangover remedy and also good for the kidneys. As the calyxes brew a tea high in Vitamin C it is good to drink to fight off colds and strengthen the immune system. There is no exact recipe for this beverage. Much as one might prefer strong or weak tea or coffee the amounts used to make this beverage are only guidelines. In Guatemala Rosa de Jamaica is served quite strong and sweet. My recipe reflects the Guatemalan style. Place 1/2 to 1/3 cup of the dried calyxes into 2 cups of boiling hot water and allow them to steep for 20 to 30 minutes. Strain the liquid add in another 2 to 4 cups of water and sweeten to taste. Serve over ice.
Some skeptics believe the best approach for healthy living and feeling energetic is to eat healthfully get regular physical activity and give yourself time to relax. US consumers spent more than $25 billion dollars on wellness drinks in 2005 making up 12% of all soft drinks spending across the US and Europe. The market represents a major opportunity for drink marketers as consumers become aware of the link between diet and lifestyle. What is important about the Wellness Industry? How about the definition: wellness is anything that makes you feel healthier stronger see better hear better feel better or fight symptoms of ageing. The Sickness Industry s definition is more in line with healthcare: anything concerned with being sick and treating symptoms of sickness.
Japan was a pioneer in functional beverages and foods consuming nearly twice as many functional beverages as any other nationality. The Japanese have always made the direct connection between what you eat and drink and what you are and they ve long viewed their diets as being a primary source of health and medication. Energy drinks have been established in Japan for decades and are also known as tonic drinks. Initially targeted at young consumers (and routinely used by this demographic as alcohol drink mixes) these drinks are now being aimed at people of all ages who need a healthy energy boost. People now understand that almost everything we take in has some kind of effect-this is a new kind of knowledge. Consumers are more empowered because of this knowledge and companies are responding to this new found personal edification. Other market sectors are continuing to expand. Enriched juices and juice-based drinks fortified with vitamins and minerals are gaining in popularity as are herbal-infused beverages.