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More sophisticated products such as fast-rehydration drinks are becoming popular especially in Japan where stamina enhancing sports drinks with added ingredients to aid performance are becoming more popular. Wellness and nutraceutical drink products are increasingly being targeted at specific segments of the population for example age gender lifestyle and particular health conditions. Examples include Sunny Delight for children and drinks for women. Targeting specific segments of the population has been the motivation for many new products such as women-specific products issue-oriented products for example prostate and breast cancer prevention. At present the sports drink market is the most mature and therefore presents little opportunity for growth which has become apparent already in the US and Japanese markets.
With interest in these kinds of products higher than ever the future looks bright for this category. The 1990s fueled a health and lifestyle revolution that resulted in consumer demand for foods and beverages that provide both nourishment and good taste at the right price. The beverage industry with functional drinks has successfully met those desires by selling a broad range of products--juices energy drinks smoothies soy-based beverages enhanced isotonics enhanced water teas that fulfills a nutritional need. Claims for many of these drinks have not been proven and the amount of added ingredients is neither standardized nor identified on the label. And their safety -- optimal doses interactions and long-term consequences -- isn t known.
Consumers approach to health is different this time; it s more aggressive sophisticated and here to stay. On a hot summer day the first thing that likely comes to mind is a tall cold beverage in your hand. Unfortunately a majority of the most popular summer beverages come at a cost to your health. Chances are some of your favorite summer beverages are packed with an exorbitant amount of sugar. While the beverage may go down easily and help keep you cool in the hot summer sun enjoying your favorite summer beverage may mean sipping on hundreds of grams of excessive sugar. Now imagine drinking more than one of these beverages per day. There are plenty of summer beverages you should be avoiding to save your waistline and your overall health. Sugary Summer Beverages You Should Be Avoiding: 1. Soda. Whether you are opting for regular or diet soda you should just say no to soda this summer. Sodas contain way too much sugar or even worse -- artificial sweeteners.