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From bottled water to sports drinks juices spirits and soda there are a multitude of thirst quenching products on the shelves from which consumers can choose. But the way those products make their way into the bottles can vary depending on a number of different factors. Below are a few of the beverage choices available to the thirsty consumer along with a brief explanation of some of the common machinery used to package the products. BOTTLED WATER Arguably one of the simplest packaging lines to create is the bottled water line. This is in part because almost all bottled waters are packaged in a nearly identical manner. A typical bottle of water will be packaged in a 16.9 ounce clear plastic bottle with a flat screw on cap and a wrap label. Repetition leads to simplicity and efficiency so that many bottled water packaging systems will look nearly identical. Bottle rinsers will be used to remove dust and debris from containers before the filling process in most applications.
All this goes well for the functional beverages industry. Functional health beverages are going more mainstream because consumers have become much more holistic-minded so companies are now meeting them in the middle. There is a consciousness out there now that very small amounts of something can have a very significant effect. The functional beverages industry has attracted the attention of traditional beverage manufacturers focused on expanding their product ranges in the face of falling sales of old stand-bys such as carbonates. Pepsi s purchase of Gatorade and South Beach Beverages Sobe Cadbury Schweppes purchase of the Snapple and Mistic brands are a few examples. Products affiliated with major sporting brands such as Reebok and Umbro sports and performance drinks also are infiltrating the market.
Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks beer water flavored water wine soda and spirits. Yes Coca Cola (FEMSA) is in Mexico as is Pepsi Cola Nestle and other very large companies the largest that is. But that s it. Nobody of the other US or European beverage players are there. We re talking a growing emerging economy of $1.3 Trillion US dollars. We re talking the gate to the rest of Latin America the third largest economy in the world! The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products many beverage distributors selling to supermarkets and convenience stores and more than 500 000 stores willing and able to buy new products throughout Mexico.