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All this goes well for the functional beverages industry. Functional health beverages are going more mainstream because consumers have become much more holistic-minded so companies are now meeting them in the middle. There is a consciousness out there now that very small amounts of something can have a very significant effect. The functional beverages industry has attracted the attention of traditional beverage manufacturers focused on expanding their product ranges in the face of falling sales of old stand-bys such as carbonates. Pepsi s purchase of Gatorade and South Beach Beverages Sobe Cadbury Schweppes purchase of the Snapple and Mistic brands are a few examples. Products affiliated with major sporting brands such as Reebok and Umbro sports and performance drinks also are infiltrating the market.
He may even require to work along with the executive chef to find wines that complement a specific menu. However if you are working in any restaurant then at times you may require preparing the wine lists or even provide training to other staff about the wines and wine service. If we talk in terms of salary then as a beginner you could easily earn a decent salary as $28 000 but as you gain experience and certification you may make between $80 000 and $160 000. Though to be a Master Sommelier you need to pass a series of exams from the Court of Master Sommeliers. Restaurant or Hotel Beverage Manager: This is another specialized field that combines the creativity of the kitchen along with the business of running wine and beverage operations.
Some skeptics believe the best approach for healthy living and feeling energetic is to eat healthfully get regular physical activity and give yourself time to relax. US consumers spent more than $25 billion dollars on wellness drinks in 2005 making up 12% of all soft drinks spending across the US and Europe. The market represents a major opportunity for drink marketers as consumers become aware of the link between diet and lifestyle. What is important about the Wellness Industry? How about the definition: wellness is anything that makes you feel healthier stronger see better hear better feel better or fight symptoms of ageing. The Sickness Industry s definition is more in line with healthcare: anything concerned with being sick and treating symptoms of sickness.