Ginger Mint Mojitos Vegan Gluten Free Nut Free Soy Free
Americans want to be healthier and also discover the fountain of youth and longevity. The food industry is rushing to fulfill this new desire. The new buzzword is "functional health beverages and foods." Functional beverages (also known as "neutraceuticals") are beverages fortified with dietary supplements and herbal medicines. And they are becoming a multi-billion dollar industry. Experts predict Americans will buy more bottled water than coffee or beer. Artificial flavors are losing ground to drinks with "all natural" claims. Antioxidant tea products are now the rage. And at least one brand of coffee is adding herbs and minerals to its beans. Energy drinks are the fastest growing supermarket category -- with sports drinks right behind.
And it still gets worse.. Only being a small part of the problem specifically with our society consuming too much acidic beverages there are other beverages that can be many times more acidic than even bottled waters with a mild level of acidity. Many store-bought packaged drinks such as sports drinks carbonated drinks and energy drinks can have a strong acidic pH value rather than a mild acidic pH value with various bottled waters. Making these types of beverages hundreds if not thousands of times more acidic. By having a stronger acidity these beverages can also have a higher potency of toxins oxidants and free-radicals which can cause cellular damage. A primary reason why these beverages can be so strong in acidity is because of many unnatural ingredients such and various sugars and acids.
Across all functional health beverage product lines energy drinks are the fastest-growing sector a trend that shows no sign of slowing in the immediate future. The nutraceutical-wellness drink sector is the least developed but possibly the most exciting category with drinks containing ingredients such as probiotics prebiotics soy proteins and phytosterols. Over-the-top premium pricing policies have also restricted sales in some circumstances although a recent US survey showed 40 per cent of consumers were willing to pay a premium for products containing added nutritional benefits. The same study ranked these benefits and found energy enhancement illness prevention heart health anticancer effects relaxation mood enhancement and sexual enhancement were the most desirable.