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All this goes well for the functional beverages industry. Functional health beverages are going more mainstream because consumers have become much more holistic-minded so companies are now meeting them in the middle. There is a consciousness out there now that very small amounts of something can have a very significant effect. The functional beverages industry has attracted the attention of traditional beverage manufacturers focused on expanding their product ranges in the face of falling sales of old stand-bys such as carbonates. Pepsi s purchase of Gatorade and South Beach Beverages Sobe Cadbury Schweppes purchase of the Snapple and Mistic brands are a few examples. Products affiliated with major sporting brands such as Reebok and Umbro sports and performance drinks also are infiltrating the market.
Of a liquid is shown to have an alkaline pH it then can have the ability to neutralize and help remove acidic waste from the body. However if a beverage has an acidic pH value to it then it will most likely lead to an increase in stored acidity. The human body has an optimal pH value of 7.365 to stay in a sate of homeostasis. Quite fortunately just by drinking alkaline water that healthy state can be easier sustained and kept. Simply by keeping acid levels low alkaline water can help your body remain in this state of slight alkalinity and homeostasis. However consuming acidic foods and beverages will most likely add to the problem of acidosis. Beverages that have an overly acidic pH also mainly means that they are a source of toxins that damage healthy tissues and cells.
Later the focus shifted from households to full scale production at breweries. This also provided people with employment opportunities as they could start working beverage jobs in a growing industry and by the end of the era people had mastered the art of brewing and distilling alcoholic drinks. Period of Renaissance Brewing became a full time occupation and masters of the art would pass down the techniques to their heirs. The advancement in technology proved beneficial to the beverages industry as it brought about new innovative ways of making alcohol alcoholic beverages were much purer now and drinks such as gin and brandy were made for the first time. American Revolution Alcohol consumption was now at its peak and the beverages industry was thriving drunkenness was common and it wasn t until the war that efforts were made to curb the use of alcohol.