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I often travel Monterrey Mexico City Tijuana and Guadalajara checking retail accounts like supermarkets. Their first comment was "Wow look at all this soda"! I m talking about pallet after pallet on the retail floor filled with soda water tea new age beverages water and every type of beverage you can imagine. Not just in Pallets shelve after shelve filled with beverages not just 6 feet tall in some hallways up to 12 feet tall. Beverage exports to Mexico are underrepresented with a mere $147 000 000 per year being exported from the USA to Mexico. This shows a Trade Deficit of $2 Billion Dollars in Beverage worth of good. Now this is the "declared value" and not wholesale or retail value of goods that s much higher. Selling beverages to Mexico is easier than ever especially exporting from the USA.
This move proved to be very effective with a 30% decline in alcohol consumption however soon people reverted to illegal ways of producing and transporting liquor as criminal activities began to rise. Although there have been certain advancements since the prohibition none of them have had serious implications on how alcoholic beverages are perceived. It is however important to note that commercialization and globalization has made it easier for consumers to enjoy a wider variety of liqueurs spirits and other alcoholic beverages. Improve your memory? Lift your mood? Relieve tension? A growing market of "functional health beverages" enhanced with herbs and other ingredients promise to improve your health. But do these drinks really offer health benefits? Judging by the reaction to these products the answer is a resounding yes.
Oxygen is the enemy of food and beverage products if you keep a beverage open for a long time you will find the beverage flat this is because the oxygen has been accumulated with your beverage because flavor is one such property that changes when oxygen hits it because oxygen is highly reactive and chemically bonds with compounds found in food and changing their properties. Usually empty bottles do not have Co2 in it it is filled with oxygen and beverage tubing is the process which helps carbonate your drink. To check that your beverage contains Co2 shake the bottle before opening the seal the liquid will look mostly like bubbles and when you open the seal of the bottle the liquid will splash out of the bottle.