With Plus Together With As Well As
More sophisticated products such as fast-rehydration drinks are becoming popular especially in Japan where stamina enhancing sports drinks with added ingredients to aid performance are becoming more popular. Wellness and nutraceutical drink products are increasingly being targeted at specific segments of the population for example age gender lifestyle and particular health conditions. Examples include Sunny Delight for children and drinks for women. Targeting specific segments of the population has been the motivation for many new products such as women-specific products issue-oriented products for example prostate and breast cancer prevention. At present the sports drink market is the most mature and therefore presents little opportunity for growth which has become apparent already in the US and Japanese markets.
Across all functional health beverage product lines energy drinks are the fastest-growing sector a trend that shows no sign of slowing in the immediate future. The nutraceutical-wellness drink sector is the least developed but possibly the most exciting category with drinks containing ingredients such as probiotics prebiotics soy proteins and phytosterols. Over-the-top premium pricing policies have also restricted sales in some circumstances although a recent US survey showed 40 per cent of consumers were willing to pay a premium for products containing added nutritional benefits. The same study ranked these benefits and found energy enhancement illness prevention heart health anticancer effects relaxation mood enhancement and sexual enhancement were the most desirable.
Of course these drinks contain alcohol -- which have addictive properties and overtime can be very damaging to your health. 3. Beer. Beer is another one of those beverages that you should be avoiding this summer. Beer contains a large amount alcohol and empty calories. The yeast in beer also creates uric acid. Uric acid is a normal waste product that is found in your blood. Higher levels of uric acid are associated with gout. Beer is also known to create the classic "beer belly syndrome." This syndrome is very similar to metabolic syndrome. This includes abdominal obesity high blood pressure hypertriglyceridemia and insulin resistance. As a result limiting your beer consumption is a great way of controlling your weight and improving your health. 4. Lemonades and Fruit Juices. For many lemonade and fruit juices are a summer staple. However these drinks are packed full of sugar and fall under the category of summer beverages that you should be avoiding this summer.