Low Calorie Dairy Freeeggnog Gluten Free Nut Free We Tried All The Vegan Eggnogs These Were Our Favorites Eatingwell
I often travel Monterrey Mexico City Tijuana and Guadalajara checking retail accounts like supermarkets. Their first comment was "Wow look at all this soda"! I m talking about pallet after pallet on the retail floor filled with soda water tea new age beverages water and every type of beverage you can imagine. Not just in Pallets shelve after shelve filled with beverages not just 6 feet tall in some hallways up to 12 feet tall. Beverage exports to Mexico are underrepresented with a mere $147 000 000 per year being exported from the USA to Mexico. This shows a Trade Deficit of $2 Billion Dollars in Beverage worth of good. Now this is the "declared value" and not wholesale or retail value of goods that s much higher. Selling beverages to Mexico is easier than ever especially exporting from the USA.
Horchata or Rice and Almond Beverage My recipe for Horchata is as follows. Soak three tablespoons of rice in water for 4 hours. Rinse the rice well and drain then place in a blender with 3 tablespoons of raw unhulled sesame seed 3 inches of true cinnamon stick and 3 tablespoons of almonds either whole or soaked and peeled. The use of almonds cinnamon and sesame together in this beverage is so typical of Guatemalan flavors. This mixture is blended until all ingredients are very fine. Strain the liquid into a pitcher and add in 2 more cups of water or milk if preferred. Sweeten to taste starting with a couple of tablespoons of sugar and add as needed. In essence Horchata is a sweetened nut and seed milk similar to the touted health drinks being sold here in the US over 40 years later.
More sophisticated products such as fast-rehydration drinks are becoming popular especially in Japan where stamina enhancing sports drinks with added ingredients to aid performance are becoming more popular. Wellness and nutraceutical drink products are increasingly being targeted at specific segments of the population for example age gender lifestyle and particular health conditions. Examples include Sunny Delight for children and drinks for women. Targeting specific segments of the population has been the motivation for many new products such as women-specific products issue-oriented products for example prostate and breast cancer prevention. At present the sports drink market is the most mature and therefore presents little opportunity for growth which has become apparent already in the US and Japanese markets.