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Later the focus shifted from households to full scale production at breweries. This also provided people with employment opportunities as they could start working beverage jobs in a growing industry and by the end of the era people had mastered the art of brewing and distilling alcoholic drinks. Period of Renaissance Brewing became a full time occupation and masters of the art would pass down the techniques to their heirs. The advancement in technology proved beneficial to the beverages industry as it brought about new innovative ways of making alcohol alcoholic beverages were much purer now and drinks such as gin and brandy were made for the first time. American Revolution Alcohol consumption was now at its peak and the beverages industry was thriving drunkenness was common and it wasn t until the war that efforts were made to curb the use of alcohol.
This move proved to be very effective with a 30% decline in alcohol consumption however soon people reverted to illegal ways of producing and transporting liquor as criminal activities began to rise. Although there have been certain advancements since the prohibition none of them have had serious implications on how alcoholic beverages are perceived. It is however important to note that commercialization and globalization has made it easier for consumers to enjoy a wider variety of liqueurs spirits and other alcoholic beverages. Improve your memory? Lift your mood? Relieve tension? A growing market of "functional health beverages" enhanced with herbs and other ingredients promise to improve your health. But do these drinks really offer health benefits? Judging by the reaction to these products the answer is a resounding yes.
Across all functional health beverage product lines energy drinks are the fastest-growing sector a trend that shows no sign of slowing in the immediate future. The nutraceutical-wellness drink sector is the least developed but possibly the most exciting category with drinks containing ingredients such as probiotics prebiotics soy proteins and phytosterols. Over-the-top premium pricing policies have also restricted sales in some circumstances although a recent US survey showed 40 per cent of consumers were willing to pay a premium for products containing added nutritional benefits. The same study ranked these benefits and found energy enhancement illness prevention heart health anticancer effects relaxation mood enhancement and sexual enhancement were the most desirable.