More sophisticated products such as fast-rehydration drinks are becoming popular especially in Japan where stamina enhancing sports drinks with added ingredients to aid performance are becoming more popular. Wellness and nutraceutical drink products are increasingly being targeted at specific segments of the population for example age gender lifestyle and particular health conditions. Examples include Sunny Delight for children and drinks for women. Targeting specific segments of the population has been the motivation for many new products such as women-specific products issue-oriented products for example prostate and breast cancer prevention. At present the sports drink market is the most mature and therefore presents little opportunity for growth which has become apparent already in the US and Japanese markets.
Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks beer water flavored water wine soda and spirits. Yes Coca Cola (FEMSA) is in Mexico as is Pepsi Cola Nestle and other very large companies the largest that is. But that s it. Nobody of the other US or European beverage players are there. We re talking a growing emerging economy of $1.3 Trillion US dollars. We re talking the gate to the rest of Latin America the third largest economy in the world! The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products many beverage distributors selling to supermarkets and convenience stores and more than 500 000 stores willing and able to buy new products throughout Mexico.
Consumers approach to health is different this time; it s more aggressive sophisticated and here to stay. On a hot summer day the first thing that likely comes to mind is a tall cold beverage in your hand. Unfortunately a majority of the most popular summer beverages come at a cost to your health. Chances are some of your favorite summer beverages are packed with an exorbitant amount of sugar. While the beverage may go down easily and help keep you cool in the hot summer sun enjoying your favorite summer beverage may mean sipping on hundreds of grams of excessive sugar. Now imagine drinking more than one of these beverages per day. There are plenty of summer beverages you should be avoiding to save your waistline and your overall health. Sugary Summer Beverages You Should Be Avoiding: 1. Soda. Whether you are opting for regular or diet soda you should just say no to soda this summer. Sodas contain way too much sugar or even worse -- artificial sweeteners.