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Are you really passionate about beer wine or any other types of beverages? Or do you actually carry a dream or planning to become the kind of expert who can pair beverages and food for the most discerning customer? Well if so then making a career in this wine and beverages management can play a vital role in realizing your dream. In fact this could be an ideal field where you can make your career. Today there are many culinary schools in the United States that are offering specialized programs in wine and beverages management. The key feature that makes this program unique and different from others is it is designed and supported by leading wine and beverage experts from some of the industry s finest restaurants and hotels.
Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks beer water flavored water wine soda and spirits. Yes Coca Cola (FEMSA) is in Mexico as is Pepsi Cola Nestle and other very large companies the largest that is. But that s it. Nobody of the other US or European beverage players are there. We re talking a growing emerging economy of $1.3 Trillion US dollars. We re talking the gate to the rest of Latin America the third largest economy in the world! The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products many beverage distributors selling to supermarkets and convenience stores and more than 500 000 stores willing and able to buy new products throughout Mexico.
Another key area is establishing proper inventory levels and the controls required to keep the company s profit objectives in line. In most cases the modern beverage director/manager will work with the technology the industry has now come to embrace. Liquor beer and wine inventory software programs help the collection and analysis of information to make the sound decisions the company needs to stay in line with their profit goals. A beverage director will normally report to the director of operations or chief financial officer of the establishment. The prior experience a beverage manager has is typically experience in the industry. At some point in their careers they have worked as bartenders servers or even been responsible for the actual inventory taking of a hospitality establishment. A management background or experience is a great asset as they will have to position themselves between the beverage staff (waitresses liquor runners bartenders...) and upper management. They must be able to take or report certain delicate situations which may arise with the beverage personnel with the ultimate goal of keeping the liquor beer and wine pour cost percentages in line with the budgets created by the management team.