Some skeptics believe the best approach for healthy living and feeling energetic is to eat healthfully get regular physical activity and give yourself time to relax. US consumers spent more than $25 billion dollars on wellness drinks in 2005 making up 12% of all soft drinks spending across the US and Europe. The market represents a major opportunity for drink marketers as consumers become aware of the link between diet and lifestyle. What is important about the Wellness Industry? How about the definition: wellness is anything that makes you feel healthier stronger see better hear better feel better or fight symptoms of ageing. The Sickness Industry s definition is more in line with healthcare: anything concerned with being sick and treating symptoms of sickness.
You can also call these toxins free-radicals. Many if not most bottled waters being sold on the market today are acidic.There are a few main reasons because of this. One reason is that just by storing any kind of water in a closed bottled it will become more and more acidic overtime. Another reason is that large majority of bottled waters go through a purification process that is either called reverse osmosis or distillation. Through this process water can lose many natural occurring alkaline minerals and thereby losing the alkaline pH. Without these minerals the water then will have an acidic effect on the body. However please let me note that not all bottled water has an acidic pH some either have a neutral pH or slight alkalinity. Bottled waters that are not acidic however most of the time still do not have any anti-oxidants and is still oxidizing on the body that causes cellular damage.
More sophisticated products such as fast-rehydration drinks are becoming popular especially in Japan where stamina enhancing sports drinks with added ingredients to aid performance are becoming more popular. Wellness and nutraceutical drink products are increasingly being targeted at specific segments of the population for example age gender lifestyle and particular health conditions. Examples include Sunny Delight for children and drinks for women. Targeting specific segments of the population has been the motivation for many new products such as women-specific products issue-oriented products for example prostate and breast cancer prevention. At present the sports drink market is the most mature and therefore presents little opportunity for growth which has become apparent already in the US and Japanese markets.