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I often travel Monterrey Mexico City Tijuana and Guadalajara checking retail accounts like supermarkets. Their first comment was "Wow look at all this soda"! I m talking about pallet after pallet on the retail floor filled with soda water tea new age beverages water and every type of beverage you can imagine. Not just in Pallets shelve after shelve filled with beverages not just 6 feet tall in some hallways up to 12 feet tall. Beverage exports to Mexico are underrepresented with a mere $147 000 000 per year being exported from the USA to Mexico. This shows a Trade Deficit of $2 Billion Dollars in Beverage worth of good. Now this is the "declared value" and not wholesale or retail value of goods that s much higher. Selling beverages to Mexico is easier than ever especially exporting from the USA.
More sophisticated products such as fast-rehydration drinks are becoming popular especially in Japan where stamina enhancing sports drinks with added ingredients to aid performance are becoming more popular. Wellness and nutraceutical drink products are increasingly being targeted at specific segments of the population for example age gender lifestyle and particular health conditions. Examples include Sunny Delight for children and drinks for women. Targeting specific segments of the population has been the motivation for many new products such as women-specific products issue-oriented products for example prostate and breast cancer prevention. At present the sports drink market is the most mature and therefore presents little opportunity for growth which has become apparent already in the US and Japanese markets.
When you are making home made beverage the easy process to carbonate your drink is through beverage tubing. Beverage tubing is not a hard process while huge companies have different machines and methods of carbonating their beverages you can start by your own small equipment which costs hardly even $10. This process for home made beverages is cheap and quite effective too. You just need to connect 2 bottles caps with a clear piece of tubing and screwing them tightly on the bottles one bottle will contain the beverage and the other will contain vinegar and baking soda this is used to carbonate beverages. The Co2 from the bottle containing vinegar and baking soda will then go in the beverage containing bottle thus making your beverage carbonated. It makes air or oxygen impossible to pass through it which is a good sign as oxygen or air tends to destroy the taste of foods and beverages as the properties of oxygen are such that it can stale food and beverages quickly.